FTC study taking aim at online marketing of booze and kids

LOS ANGELES (Reuters) – The Federal Trade Commission (FTC) plans this summer to recommend ways that the alcoholic beverage industry can better protect underage viewers from seeing its advertisements online.

Distillers, brewers and wineries pour millions of dollars into brand promotion on Twitter, Facebook and other social media, and industry critics contend they are not doing enough to prevent young consumers from receiving these messages.

“We’re doing a deep dive on how they’re using the Internet and social media,” said Janet Evans, a lawyer with the FTC, which is conducting a year-long study due to be released by early summer. “We’re focusing on underage exposure.”

She would not elaborate on any potential recommendations that might come out of the study, which began in April 2012.

The FTC is reviewing data from 14 big producers, Evans said, including Beam Inc, the maker of Jim Beam, Diageo Plc, home to Johnnie Walker, and Constellation Brands Inc, which makes Robert Mondavi and Ravenswood wines.

The FTC report “is something we take seriously and place at high priority,” said Karena Breslin, director for digital marketing at Constellation.

The FTC has made two requests for information since the study began, she said.

The regulatory agency has not said it intends to impose restrictions on liquor company social media advertising but it can make recommendations to the industry.

The FTC is empowered to file suit to ensure consumers are protected from deceptive marketing practices, Evans said, but she stressed that studies of this nature are meant to promote better self-regulation, not provide a basis for a case.

Executives say alcohol makers and distributors voluntarily adhere to the same industry-set standard for marketing to underage viewers on social media sites that the industry set for its ads on TV and other medium. That requires that at least 71.6 percent of an audience consists of adults 21 and older.

“No one in their right mind would want to advertise to people who can’t legally buy their product,” said Frank Coleman, senior vice president for Distilled Spirits Council of the United States (DISCUS), the trade group that sets the industry’s advertising codes.

In June 2011, DISCUS revised its code upwards to 71.6 percent from 70 percent, after the FTC recommended it review the standard to better reflect U.S. Census population data.

Industry critics, including David Jernigen, director of the Center on Alcohol Marketing and Youth at Johns Hopkins University, and Sarah Mart, research director of the advocacy group Alcohol Justice, contend the industry didn’t go far enough and should raise the standard further.

Jernigen says it needs to be at least 85 percent to effectively protect youth, so there would be no more than 15 percent exposure to the underage drinking population.

“The industry says its self-regulating but it’s ineffective and social media opens up a whole new set of problems because their ads are everywhere,” said Sarah Mart, research director for the San Rafael, Calif.-based group Alcohol Justice.

The industry group’s Coleman said the group now requires members to install age-checking tools via instant-messaging as a gateway to Twitter feeds and other branded Web platforms that ask the user for a birth date before admitting them.

In the first nine months of 2012, beer, wine and spirits manufacturers’ spent an estimated $ 35 million for paid Web display advertising, but industry executives estimate many millions more were spent on Web site creation, video production for platforms like Google’s YouTube and social media marketing efforts.

“We’ve significantly adjusted more money to digital for online video, Web sites, Facebook and Twitter content,” said Kevin George, global chief marketing officer for Jim Beam, which he says spends 30 percent of its media spend for online outlets, up from 10 percent in 2008.

Many companies are expanding their digital staff. Wine maker Constellation hired Breslin three years ago to initiate digital marketing and now has a team of five reporting to her.

Many alcoholic beverage companies flocked to Facebook because it requires users to post their birth dates when signing up. Last year Twitter partnered with Buddy Media to offer a more effective screening tool that sends a direct message to fans who click on a brand. The message sends the fan a link to a site that asks for date of birth, which has allowed Twitter to grab some more of the sector marketing. Salesforce.com bought Buddy Media last June, which is now folding the platform into its marketing cloud portfolio.

Health advocates and industry critics are crying foul. “Facebook and other interactive platforms are poorly monitored and not well age protected,” said Jernigen of Johns Hopkins University. “Anyone can say they’re 21 and click yes.”

(Reporting By Susan Zeidler; Editing by Ron Grover and Alden Bentley)

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Did she or didn’t she? Beyonce causes lip-synching stir

(Reuters) – Never mind President Barack Obama’s inauguration address or what Michelle Obama was wearing at the ball.

Was Beyonce lip-synching the U.S. national anthem on Monday, or wasn’t she?

The Grammy-winning singer remained silent on Tuesday amid a media storm over whether she was lip-synching, singing over her own pre-recorded track, or performing live when she delivered a flawless version of “The Star-Spangled Banner” to hundreds of thousands of people in Washington and millions watching on television.

A spokeswoman for the U.S. Marine band first told U.S. news outlets on Tuesday that the “Single Ladies” star “decided to go with the pre-recorded music at the last minute” and that, to the spokeswoman’s knowledge, she was not actually singing the anthem.

But the U.S. Marine band later backtracked, saying in a statement: “Regarding Ms. Knowles-Carter’s vocal performance, no one in the Marine Band is in a position to assess whether it was live or pre-recorded.”

The statement said the band and Beyonce, whose surname is Knowles-Carter, had no chance to rehearse together before Monday’s inauguration “so it was determined that a live performance by the band was ill-advised for such a high-profile event.

“Each piece of music scheduled for performance in the Inauguration is pre-recorded for use in case of freezing temperatures, equipment failure, or extenuating circumstances,” the Marine Band added.

Beyonce, 31, was giving her first major public performance since giving birth to a baby with husband, rapper Jay-Z, in January 2012. On Sunday, she posted on Instagram photo of herself in a recording studio holding the sheet music for “The Star-Spangled Banner.”

Her representatives did not return calls for comment on Tuesday. Kelly Clarkson and James Taylor, who also performed at the inauguration ceremony, both sang live, their publicists said.

Whatever Beyonce’s choices on Monday, she was not the first artist cause a stir on such occasions.

Classical musicians Yo-Yo Ma, Itzhak Perlman and two others played along to a pre-recorded tape at Obama’s 2009 inauguration because the cold and wind on the Washington Mall raised the potential of broken strings and sharp notes.

Madonna lip-synched her way through her 2012 Super Bowl half-time performance last year, as did the late Whitney Houston in her 1991 Super Bowl rendition of the national anthem. Singing to pre-recorded tracks has become widespread in the pop music industry

The lip-synching question made headlines around the world and “Beyonce” was among the top Facebook conversations on Monday, according to the social networking site.

Fans were divided. “I enjoyed the performance and do not care whether it was lip-synched or not – it was a beautiful rendition, with some originality, of a song we have all heard so many times,” wrote LeeAnne24 on the Washington Post comment board.

Twitter user hiphopdancerJen was disappointed. “There’s honestly no reason for Beyonce to lip-sync… Especially the national anthem. I may despise most of her music, but she has a voice.”

Beyonce is due to take the spotlight again next month – this time at the February 3 Super Bowl half-time show.

(Reporting By Jill Serjeant in Los Angeles and Anna Yukhananov in Washington; Editing by David Brunnstrom)

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Well: Is There an Ideal Running Form?

In recent years, many barefoot running enthusiasts have been saying that to reduce impact forces and injury risk, runners should land near the balls of their feet, not on their heels, a running style that has been thought to mimic that of our barefoot forebears and therefore represent the most natural way to run. But a new study of barefoot tribespeople in Kenya upends those ideas and, together with several other new running-related experiments, raises tantalizing questions about just how humans really are meant to move.

For the study, published this month in the journal PLoS One, a group of evolutionary anthropologists turned to the Daasanach, a pastoral tribe living in a remote section of northern Kenya. Unlike some Kenyan tribes, the Daasanach have no tradition of competitive distance running, although they are physically active. They also have no tradition of wearing shoes.

Humans have run barefoot, of course, for millennia, since footwear is quite a recent invention, in evolutionary terms. And modern running shoes, which typically feature well-cushioned heels that are higher than the front of the shoe, are newer still, having been introduced widely in the 1970s.

The thinking behind these shoes’ design was, in part, that they should reduce injuries. When someone runs in a shoe with a built-up heel, he or she generally hits the ground first with the heel. With so much padding beneath that portion of the foot, the thinking went, pounding would be reduced and, voila, runners wouldn’t get hurt.

But, as many researchers and runners have noted, running-related injuries have remained discouragingly common, with more than half of all runners typically being felled each year.

So, some runners and scientists began to speculate a few years ago that maybe modern running shoes are themselves the problem.

Their theory was buttressed by a influential study published in 2010 in Nature, in which Harvard scientists examined the running style of some lifelong barefoot runners who also happened to be from Kenya. Those runners were part of the Kalenjin tribe, who have a long and storied history of elite distance running. Some of the fastest marathoners in the world have been Kalenjin, and many of them grew up running without shoes.

Interestingly, when the Harvard scientists had the Kalenjin runners stride over a pressure-sensing pad, they found that, as a group, they almost all struck the ground near the front of their foot. Some were so-called midfoot strikers, meaning that their toes and heels struck the ground almost simultaneously, but many were forefoot strikers, meaning that they landed near the ball of their foot.

Almost none landed first on their heels.

What the finding seemed to imply was that runners who hadn’t grown up wearing shoes deployed a noticeably different running style than people who had always worn shoes.

And from that idea, it was easy to conjecture that this style must be better for you than heel-striking, since presumably it was more natural, echoing the style that early, shoeless cavemen would have used.

But the new study finds otherwise. When the researchers had the 38 Daasanach tribespeople run unshod along a track fitted, as in the Harvard study, with a pressure plate, they found that these traditionally barefoot adults almost all landed first with their heels, especially when they were asked to run at a comfortable, distance-running pace. For the group, that pace averaged about 8 minutes per mile, and 72 percent of the volunteers struck with their heels while achieving it. Another 24 percent struck with the midfoot. Only 4 percent were forefoot strikers.

When the Daasanach volunteers were asked to sprint along the track at a much faster speed, however, more of them landed near their toes with each stride, a change in form that is very common during sprints, even in people who wear running shoes. But even then, 43 percent still struck with their heels.

This finding adds to a growing lack of certainty about what makes for ideal running form. The forefoot- and midfoot-striking Kalenjin were enviably fast; during the Harvard experiment, their average pace was less than 5 minutes per mile.

But their example hasn’t been shown to translate to other runners. In a 2012 study of more than 2,000 racers at the Milwaukee Lakefront Marathon, 94 percent struck the ground with their heels, and that included many of the frontrunners.

Nor is it clear that changing running form reduces injuries. In a study published in October scientists asked heel-striking recreational runners to temporarily switch to forefoot striking, they found that greater forces began moving through the runners’ lower backs; the pounding had migrated from the runners’ legs to their lumbar spines, and the volunteers reported that this new running form was quite uncomfortable.

But the most provocative and wide-ranging implication of the new Kenyan study is that we don’t know what is natural for human runners. If, said Kevin G. Hatala, a graduate student in evolutionary anthropology at George Washington University who led the new study, ancient humans “regularly ran fast for sustained periods of time,” like Kalenjin runners do today, then they were likely forefoot or midfoot strikers.

But if their hunts and other activities were conducted at a more sedate pace, closer to that of the Daasanach, then our ancestors were quite likely heel strikers and, if that was the case, wearing shoes and striking with your heel doesn’t necessarily represent a warped running form.

At the moment, though, such speculation is just that, Mr. Hatala said. He and his colleagues plan to collaborate with the Harvard scientists in hopes of better understanding why the various Kenyan barefoot runners move so differently and what, if anything, their contrasting styles mean for the rest of us.

“Mostly what we’ve learned” with the new study, he said, “is how much still needs to be learned.”

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Prosecutors: Peregrine Financial fraud loss exceeds $215M

Peregrine Financial Group's former chief executive stole more than $215 million from customers of his now-defunct futures brokerage and should be sentenced to the maximum 50 years in jail, U.S. prosecutors said Tuesday.

Russell Wasendorf Sr., 64, who founded the firm, has pleaded guilty to embezzlement but wants a lighter sentence, saying that the loss was less than $200 million and that he used "very basic, simple means" to carry out his fraud, according to documents filed by U.S. prosecutors.

Wasendorf, whose attempted suicide sent his firm into bankruptcy last July, is in jail in Iowa and will be sentenced Jan. 31.

U.S. prosecutors say the large loss, the sophisticated nature of the crime and the sheer number of victims -- more than 10,000 -- justify his spending the rest of his life behind bars.

"While some of defendant's individual acts might be characterized as simple in isolation, they were part of an exceedingly complex scheme whereby defendant's entire business was used as a mechanism to gather and purloin investor funds," prosecutors said in their sentencing memorandum, promising to fight any attempt by Wasendorf to receive a sentence of less than 50 years.

Prosecutors put the exact loss at $215,530,547, based on Peregrine's bank records, and will call Brenda Cuypers, the firm's chief financial officer, as a witness at the sentencing hearing next week.

They had previously pegged the embezzlement only at "more than $100 million," to which Wasendorf pleaded guilty.

Wasendorf's public defender has a policy of declining to comment on cases, and did not reply to an email from Reuters seeking comment.

The collapse last July of Peregrine Financial, known as PFGBest, dealt a blow to confidence in the U.S futures industry, already reeling from $1.6 billion hole in customer pockets left when giant brokerage MF Global failed nine months earlier.

Futures traders had never before suffered such large losses as a result of a brokerage failure.

"To see (Wasendorf) go to jail could give some people some hope," said James Koutoulas, co-head of the Commodity Customer Coalition, which fought to get customer money back in both bankruptcies. "In MF Global, justice hasn't been done."

No one has been charged with wrongdoing in MF Global's collapse.

Regulators have scrambled to patch perceived gaps in customer protections at brokerages and exchanges that handle contracts valued at some $2.5 trillion a day.

That figure is set to rise as new rules push over-the-counter swaps onto regulated trading venues.

The sentencing memorandum offers new details in the government's account of the fraud, which Wasendorf said in a July statement began in the early 1990s after he was hounded by an overzealous regulator.

The fraud began even earlier, prosecutors said in Tuesday's filing, when he stole at least $250,000 from customers' accounts to pay back the original financier of his brokerage, a person referred to in the document only by the initials "J.C."

"Using a copy machine, defendant fabricated a bank statement to conceal the theft of funds," the document said. For the next nearly 20 years, prosecutors said, he faked bank balances, fabricated deposits, and used a rented post office box in Cedar Falls, Iowa, to intercept letters from his auditors meant to check up on his balances at U.S. Bank.

He even went so far as to fly from Chicago, where his firm did most of its business, to Iowa to prevent the near-discovery of his fraud, ultimately convincing Peregrine and U.S. Bank employees that nothing was wrong, the document said.

All the while he worked to make Peregrine Financial seem much bigger and more successful than it was, they said.

Wasendorf believed that "if he could make himself appear rich, the auditors and regulators wouldn't be concerned with the state of his personal finances and not discover it was all a fraud," prosecutors quoted Wasendorf as saying in a sealed presentencing report.

But Peregrine was never actually profitable, even though by its demise investors had entrusted more than $376 million to him and his firm, they said.

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Body of cyanide-poisoned lottery winner is reburied

Mohammed Zaman on the exhumation of his brother-in-law, poisoned lottery winner Urooj Khan. (Posted on: Jan. 21, 2013.)

The body of a West Rogers Park man who died of cyanide poisoning last summer after winning a million-dollar lottery was laid to rest again Monday, three days after his remains were exhumed for an autopsy as part of a homicide investigation.

The scene at Rosehill Cemetery on Monday afternoon was in sharp contrast to Friday morning, when a throng of reporters and TV cameramen had massed outside an entrance gate as numerous Chicago police, Cook County medical examiner officials and cemetery workers surrounded the gravesite while Urooj Khan's remains were unearthed.

About half a dozen people — two in light blue coveralls — wheeled a gurney carrying Khan's body Monday from the back of an unmarked white minivan to under a tent at his gravesite in the Far North Side cemetery. The body was then lowered into the ground while two of Khan's relatives stood at the gravesite in the bitter cold.

Haroon Firdausi, a funeral director and imam, gave a brief prayer during the reburial.

The entire reburial took about 20 minutes.

Shortly before the reburial, one of Khan's relatives, Mohammed Zaman, talked briefly at the cemetery about the family's discomfort with his body being exhumed for the police investigation.

"The sad part is that he wasn't resting in peace," Zaman said of the exhumation. "... Now we have to bury him back again. For any religion, it's hard."

As the Tribune first revealed earlier this month, the medical examiner's office initially ruled that Khan's death in July was from hardening of the arteries, after no signs of trauma were found on the body and a preliminary blood test did not raise any questions. But the investigation was reopened about a week later after a relative raised concerns that Khan may have been poisoned.

Chicago police were notified in September after tests showed cyanide in Khan's blood. By late November, more comprehensive testing showed lethal levels of the toxic chemical, leading the medical examiner's office to declare the death a homicide.

After Khan's body was exhumed Friday, an autopsy was performed for evidence that could aid in the homicide investigation. At the time, Chief Medical Examiner Stephen Cina said it could take several weeks for the tests to be completed. The medical examiner's office hopes samples taken from Khan's organs will show whether he ingested or inhaled the cyanide.

Although a motive has not been determined, police have not ruled out that Khan was killed because of his lottery win a few weeks before his death, a law enforcement source has told the Tribune. At the time of his death, he hadn't collected his winnings — a lump-sum payment of about $425,000 after taxes.

Zaman said he hopes the autopsy sheds more light on his brother-in-law's death.

"It's very hard for the family," Zaman said of the exhumation and reburial. "But it's the only way to find out what happened to him."

jgorner@tribune.com

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No sympathy for Armstrong on social media

LONDON (Reuters) – Lance Armstrong’s televised doping confession has done nothing to restore his shattered reputation, a study of responses posted to the Twitter social media site showed.

“What was particularly noticeable in our analysis of the Armstrong revelation was the sheer lack of sympathy out there,” said Charlie Dundas of sports market research company Repucom.

“The tone of the discussion around the Oprah Winfrey interview highlighted the level of disappointment and anger that exists. It’s clear the public are far from ready to forgive Lance Armstrong,” he added.

In the interview, Armstrong admitted to using performance-enhancing drugs on his way to his seven Tour de France titles. The Texan also said he hoped a lifetime ban would one day be lifted to allow him to compete in events like marathons.

The Armstrong interview generated 1.9 million Twitter posts between January 14-20, Repucom said. America accounted for more than a quarter of these, with Australia the second most active nation on the site.

(Writing by Keith Weir, editing by Mark Meadows)

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Michelle Obama again picks designer Wu for inaugural gown

WASHINGTON (Reuters) – It was one of the biggest questions of Monday’s inaugural celebrations: not what would President Barack Obama say, but what would his wife, Michelle Obama, wear?

The first lady cemented her reputation as an international style trend-setter with her choice of a Jason Wu red sleeveless ball gown in the evening, and a striking business-style blue navy coat and dress for the ceremonial daytime events.

It was a huge win for U.S. designer Wu making one of his ball gowns her choice for a second straight inauguration.

The first lady appeared for her first dance of the night with the president at the Commander-in-Chief’s Ball for U.S. service members in a ruby-colored chiffon and full-length velvet gown custom made by the New York-based designer.

Her shoes were from the London-based Malaysian-Chinese designer Jimmy Choo, and she wore a diamond-embellished ring handmade by jeweler Kimberly McDonald of New York.

Michelle Obama helped make Wu a household name by choosing a white chiffon gown he designed for the balls celebrating her husband’s first inauguration in 2009. Wu, now 30, has since had significant commercial success, but his creations in the two inaugurations has won him a place in U.S. fashion history.

Dressing the first lady, a Harvard-trained lawyer known for her style, can be a huge boost for a fashion designer or retail chain.

Praised for wearing high-end designers as well as pieces from mass-market stores, the first lady has won over fashion critics in her four years in the White House.

“Icon’s a big word and it sometimes gets over used, but I think if we’re going to use it, we can use it now,” said Steven Kolb, chief executive of the Council of Fashion Designers of America, adding, “What makes her a real icon is the work that she does and the woman that she is.”

Dresses, sweaters, shoes and belts she has worn have sold out at retailers from designer showrooms to mass market chains including Gap Inc., J. Crew and Target Corp., for which Wu has designed low-priced fashions.

Earlier on Monday, the first lady wore a navy coat and dress by designer Thom Browne, inspired by the fabric of a man’s silk tie.

Her belt and gloves were from J.Crew, a chain that is a fixture in U.S. shopping malls; the necklace and earrings were designed by Cathy Waterman. The suede boots were by Reed Krakoff, as was the short blue cardigan she wore to a celebratory lunch in the Capitol.

BIG-TICKET INDUSTRY

Best known for men’s clothing, Browne boasts a string of design awards, most recently, a prestigious National Design Award for fashion from the Cooper-Hewitt National Design Museum in New York, which is part of the Smithsonian Institution.

“She likes well-tailored clothes, so the inspiration was doing something that looked tailored and structured and fitted through the body and somewhat A-line for the skirt and the dress,” Browne told the Los Angeles Times.

Style mavens credit the 49-year-old first lady with changing the way American women put together their outfits, and, by patronizing U.S. designers, bolstering a multibillion-dollar industry.

A 2010 study from New York University’s Stern School of Business found that a single appearance by the first lady can generate $ 14 million in value for a company.

Famed for her toned arms, Obama set a trend for sleeveless tops. Her cardigans and belted dresses have prompted many working women to switch from blazers and suits in the workplace.

“Michelle looks good however, wherever, whatever she does. Michelle looks good in her sleeping gown,” said Sharon Johnson, a therapist who came from Baltimore to watch the inauguration, and joked that she is still looking for the green leather gloves Obama wore on Inauguration Day four years ago.

“Her beauty is so far inside, and shines so far outside,” Johnson said.

When Michelle Obama held the Bible for her husband during his official swearing-in on Sunday, she wore a dark blue dress by Reed Krakoff, the creative director for the Coach leather goods company, who has become a fashion designer.

On Sunday night, she wore a sleeveless black sequined dress by Michael Kors to an inaugural reception for supporters.

At that reception, President Obama weighed in on what he termed the most “significant” event of the inaugural weekend, his wife’s hotly discussed new hairstyle.

“I love her bangs,” Obama said. “She looks good. She always looks good.”

Interest in Michelle Obama’s clothing has extended to the outfits worn by her two daughters. On Monday, the White House said Malia, 14, was wearing a J.Crew ensemble and Sasha, 11, wore a Kate Spade coat and dress.

Obama is a far bigger influence on U.S. fashion than most of her predecessors. Laura Bush favored suits by Oscar de la Renta and Hillary Clinton, the U.S. Secretary of State, is best known for wearing a range of brightly colored pants suits.

Even stylish Jackie Kennedy wore mostly European designers.

Obama’s fashion choices have not always been applauded. Some Americans were angry when she wore a red gown from a British label – Alexander McQueen – to a 2011 state dinner for China’s president.

Kolb dismissed such concerns, noting that fashion is a global business and that U.S. designers are thrilled when, for example, Kate Middleton, the wife of Britain’s Prince of Wales, wears their clothing.

“At the end of the day, we get up in the morning and we look in our closet and we have to feel good about what we put on,” he said.

At the end of the inaugural festivities, Michelle Obama’s outfits and accompanying accessories will go to the National Archives.

(Additional reporting by Jeff Mason, Steve Holland and Alina Selyukh; Editing by Alistair Bell and Christopher Wilson)

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Groupon nixes all gun-related deals

The Groupon logo is displayed in the lobby of the company's headquarters in Chicago. (Scott Olson/Getty Images / January 21, 2013)

By Samantha Bomkamp




Tribune staff reporter

12:38 p.m. CST, January 21, 2013

Groupon Inc. has stopped all current and future gun-related deals, bowing to customer pressure a month after the deadly mass shooting in Newtown, Conn.

The Chicago company said Monday it has cancelled existing and planned discounts for shooting ranges, conceal-and-carry and clay shooting.

The statement didn’t specify the company’s motives or when it would resume such deals, other than to say that the “category is under review following recent customer and merchant feedback.”

It said it plans to review its international standards for these deals while they’re on hold.

The move has come under fire from some businesses who say their deals were cancelled abruptly due to the change in policy. Some media outlets cited a Texas gun shop owner who is calling for a Groupon boycott after he said the site scrapped his deal for a concealed handgun training course.

Several other companies have distanced themselves from gun makers and related businesses since the shooting at Sandy Hook Elementary School, where 20 students and six adults were killed. Dick’s Sporting Goods stopped selling guns in its store nearest to the school’s location in Newtown, Conn. and stopped selling certain semi-automatic rifles in its stores nationwide.

Private equity firm Cerberus is trying to sell its stake in the company that made a rifle used in the shooting and the nation’s largest teacher pension fund has moved to sell its stake in gun and ammunition makers.

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Obama sworn in for second term in White House ceremony

Singers, musicians, vendors and a veteran parade planner tune up on Sunday, Jan. 20, 2013, for President Obama's Monday inauguration. (Chris Walker, Chicago Tribune)

WASHINGTON -- Four years after making history by becoming the first African-American president, Barack Obama will kick off his second term on Monday with a scaled-back inauguration that reflects the tempered expectations for his next four years in office.

Lingering high unemployment, bitter political battles and a divisive re-election campaign have punctured the mood of optimism and hope that infused Obama's 2009 inauguration after a sweeping election win.

This time, Obama's inauguration will feature smaller crowds and a reduced slate of inaugural balls and parties to match the more subdued tenor of the times.

When Obama raises his right hand to be sworn in by Chief Justice John Roberts outside the U.S. Capitol at 11.55 a.m. EST (1655 GMT), it will be his second time taking the oath in 24 hours.

He had a formal private swearing-in on Sunday at the White House because of a constitutional requirement that the president be sworn in on January 20.

Rather than stage the full inauguration on a Sunday, the main public events were put off until Monday.

Obama will take the oath again and deliver his inaugural address from the Capitol's west front overlooking the National Mall, where a crowd of up to 700,000 is expected to watch. That is down significantly from the record 1.8 million people who jammed Washington in 2009 for Obama's first inauguration.

The focal point will be Obama's inauguration address, which he will use to lay out in broad terms his vision for the next four years but will stay away from policy specifics.

David Plouffe, a senior adviser, said Obama would call on both parties to come together to resolve daunting second-term challenges like the budget, the need to raise the nation's borrowing limit and the Democrat's push for tighter gun laws and a legal path to citizenship for illegal immigrants.

The president views the inauguration speech and the State of the Union speech to Congress on February 12 as "a package," Plouffe said, and would save details of his second-term agenda for the later speech.

'LAY OUT HIS VISION'

"In the inaugural address he is really going to lay out his vision for his second term and where he thinks the country needs to go in the years ahead, the values undergirding that, and then obviously a detailed agenda and blueprint in the State of the Union," Plouffe said on CNN on Sunday.

After a bitter election fight against Republican Mitt Romney, the daunting challenges facing Obama and his political battles with congressional Republicans have split public opinion about the prospects for the next four years.

An NBC/Wall Street Journal poll last week found 43 percent of Americans were optimistic about the next four years and 35 percent pessimistic, with 22 percent having a mixed opinion.

Obama's main political opponent in Congress, Republican House of Representatives Speaker John Boehner, plans to attend a White House tea before the ceremony, as well as the inaugural speech and a post-event lunch at the Capitol with the president and lawmakers.

Public safety officials and workers closed Washington streets around the ceremony site on Sunday night in preparation for the inauguration, with security barriers going up and thousands of police and National Guard troops being deployed around the city.

The inauguration ceremony will include music - singers James Taylor and Kelly Clarkson will perform patriotic songs and Beyonce will sing the national anthem - and also feature Vice President Joe Biden taking the oath of office again after doing so already on Sunday.

Obama and his wife, Michelle, will join Biden and his wife, Jill, at the capital luncheon before the two couples take part in the inaugural parade down Pennsylvania Avenue from the Capitol to the White House.

Obama could get out of his limousine and walk part of the way to interact with the crowd.

After watching the rest of the parade from a viewing stand in front of the White House, the Obamas will change and head to the two inaugural balls - an official ball and one for military personnel and their spouses.

That is a dramatic reduction in activities from 2009, when there were 10 official inaugural balls.

With the public ceremony falling on the national holiday honoring slain civil rights leader Martin Luther King Jr., Obama will be able to draw some historic parallels. While taking the oath, he will place his left hand on two Bibles - one once owned by Abraham Lincoln and the other by King.

(Editing by Alistair Bell and Christopher Wilson)

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Notre Dame hoax tip was emailed: Deadspin.com editor

CHICAGO (Reuters) – The tip that led to the revelation that one of the most widely recounted U.S. sports narratives of the past year was a hoax came to the editors of an online sports blog as many of their news tips do: an unsolicited email.

That email led Deadspin.com assignment editor Timothy Burke on the hunt of a story that exposed the heart-wrenching tale of standout Notre Dame linebacker Manti Te’o's dead girlfriend as a fabrication, Burke said on CNN on Thursday.

Te’o sprang to national prominence last fall when the senior co-captain was seen heroically leading the Fighting Irish to an underdog victory against the Michigan State Spartans within days of learning his grandmother had died. Moreover, it was widely reported, Te’o's girlfriend had died of leukemia just hours after his grandmother’s death.

From that point, Te’o's narrative was a prominent feature in coverage of the team, which has a dedicated following and whose games are televised nationally each week.

Notre Dame went on to an undefeated regular season, culminating in a berth in the national championship game, which the Fighting Irish lost to the Alabama Crimson Tide on January 7.

“We got an email last week at Deadspin.com that said ‘Hey, there’s something real weird about Lennay Kekua, Manti Te’o's allegedly dead girlfriend. You guys should check it out,’” Burke said.

The email prompted Burke and co-author Jack Dickey to begin searching online for background on Kekua. “So we start Googling the name Lennay Kekua. We can’t find any evidence of this person that wasn’t attached to stories about her being Manti Te’o's dead girlfriend.”

Their investigation led about a week later to a 4,000-word expose, published Wednesday under the headline “Blarney,” that painstakingly debunked the story of Kekua’s existence. The story went viral online.

Within hours of its publication, officials at Notre Dame, one of the most powerful institutions in college football and U.S. collegiate athletics overall, held a hastily organized press conference to assert that Te’o had been duped in a hoax perpetrated by a friend of his.

The girlfriend, who called herself Kekua and claimed to be a Stanford University graduate, was merely an online persona who “ingratiated herself with Manti and then conspired with others to lead him to believe she had tragically died of leukemia,” university spokesman Dennis Brown said in a statement.

Notre Dame Athletic Director Jack Swarbrick said the university learned of the hoax from Te’o on December 26. Te’o answered questions forthrightly and private investigators uncovered several things that pointed to Te’o being a victim in the case, Swarbrick said.

Deadspin’s Burke said he remains skeptical of this being a hoax perpetrated on Te’o rather than by Te’o.

“Ask yourself why and what incentive a person would have to execute such a lengthy, time-consuming and expensive con that would involve multiple people and essentially consume his entire life just to screw around with a guy that he knows?” Burke said on CNN.

Deadspin.com said the woman whose photograph was frequently shown on TV and in news reports about Kekua was actually a young California woman who had never met or communicated with Te’o. The website declined to identify her by name.

On Thursday, TV newsmagazine “Inside Edition” said the woman in the photograph was a 23-year-old marketing professional in Los Angeles named Diane O’Meara. Inside Edition, which is syndicated by CBS Television Distribution, said O’Meara was a former classmate of one of Te’o's friends. It Aredid not give the friend’s name.

In the expose published Wednesday, Deadspin.com said a friend of Te’o's named Ronaiah Tuiasosopo was “the man behind” the hoax.

Outside Tuiasosopo’s home in Palmdale, California on Thursday, a member of his family who did not identify himself told reporters, “Please, we have no comment. Please respect that.”

The Te’o hoax is the latest black eye Notre Dame’s legendary football program has suffered in recent years.

In 2011, the school was fined $ 42,000 by an Indiana agency over the death of football videographer Declan Sullivan, 20, who died in October 2010 after a hydraulic lift he was using to record practice toppled over in high winds.

In 2010, Elizabeth “Lizzy” Seeberg, a freshman at nearby St. Mary’s College, killed herself ten days after accusing a Notre Dame football player of sexual battery. Her family began questioning the campus police department’s reluctance to gather evidence and a 15-day delay in interviewing the accused.

After a federal investigation into the matter, the school agreed to revise its policies on sexual misconduct.

(Additional reporting by Dan Burns, Dana Feldman, David Bailey and Mary Wisniewski.; Editing by Vicki Allen, Greg McCune and Andrew Hay)

Internet News Headlines – Yahoo! News

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