McDonald's urging franchisees to open on Christmas









McDonald's Corp. is urging U.S. restaurant owners to take the unusual step of opening on Christmas Day to deliver the world's biggest hamburger chain with the gift of higher December sales, AdvertisingAge reported Monday.

The request -- which comes as McDonald's tangles with resurgent rivals such as Wendy's, Burger King and Yum Brands' Taco Bell chain -- would be a break from company tradition of closing on major holidays.

"Starting with Thanksgiving, ensure your restaurants are open throughout the holidays," Jim Johannesen, chief operations officer for McDonald's USA, wrote in a Nov. 8 memo to franchisees -- one of two obtained by AdvertisingAge.

"Our largest holiday opportunity as a system is Christmas Day. Last year, (company-operated) restaurants that opened on Christmas averaged $5,500 in sales," Johannesen said.

"The decision to open our restaurants on Christmas is in the hands of our owner/operators," McDonald's spokeswoman Heather Oldani told Reuters.

Don Thompson took over as chief executive at McDonald's in July and has the difficult task of growing sales from last year's strong results in a significantly more competitive environment.

McDonald's monthly global sales at established restaurants fell for the first time in nine years in October, but unexpectedly rebounded in November.

The November surprise was partly due to a 2.5 percent rise in sales at U.S. restaurants open at least 13 months.

"Our November results were driven, in part, by our Thanksgiving Day performance," Johannesen wrote in a Dec. 12 memo to franchisees.

Oldani said 1,200 more McDonald's restaurants were open on Thanksgiving this year versus last year -- not 6,000 more as AdvertisingAge reported.

Still, the company has a high hurdle when it comes to posting an increase in restaurant sales this month because its U.S. same-restaurant sales jumped 9.8 percent in December 2011.

"It's an act of desperation. The franchisees are not happy," said Richard Adams, a former McDonald's franchisee who now advises the chain's owner/operators.

The push to open on the holidays goes against McDonald's cultural history, said Adams. In his first published operations manual, McDonald's Corp. founder Ray Kroc said the company would close on Thanksgiving and Christmas to give employees time with their families, Adams said.

"We opened for breakfast on Thanksgiving the last couple years I was a franchisee. It was easy to get kids to work on Thanksgiving because they want to get away from their family, but not on Christmas," Adams said.



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President Obama: 'We will have to change' to keep our children safe

President Barack Obama is offering the Connecticut town grappling with the aftermath of a deadly school shooting "the love and prayers of a nation." (Dec. 16)









NEWTOWN, Conn.—





He spoke for a nation in sorrow, but the slaughter of all those little boys and girls turned the commander in chief into another parent in grief, searching for answers. Alone on a spare stage after the worst day of his tenure, President Barack Obama declared Sunday he will use “whatever power” he has to prevent shootings like the Connecticut school massacre.

“What choice do we have?” Obama said at an evening vigil in the shattered community of Newtown, Conn. “Are we really prepared to say that we're powerless in the face of such carnage, that the politics are too hard? Are we prepared to say that such violence visited on our children year after year after year is somehow the price of our freedom?”






For Obama, that was an unmistakable sign that he would at least attempt to take on the explosive issue of gun control. He made clear that the deaths compelled the nation to act, and that he was the leader of a nation that was failing to keep its children safe. He spoke of a broader effort, never outlining exactly what he would push for, but outraged by another shooting rampage.

“Surely we can do better than this,” he said. “We have an obligation to try.”

The massacre of 26 children and adults at Sandy Hook Elementary on Friday elicited horror around the world, soul-searching in the United States, fresh political debate and questions about the incomprehensible — what drove the 20-year-old suspect to kill his mother and then unleash gunfire on children.

A total of 6 adults and 20 boys and girls ages 6 and 7 were slaughtered.

Obama read the names of the adults near the top his remarks. He finished by reading the first names of the kids, slowly, in the most wrenching moment of the night.

Cries and sobs filled the room.

“That's when it really hit home,” said Jose Sabillon, who attended the interfaith memorial with his son, Nick, a fourth-grader who survived the shooting unharmed.

Said Obama of the girls and boys who died: “God has called them all home. For those of us who remain, let us find the strength to carry on and make our country worthy of their memory.”

Inside the room, children held stuffed teddy bears and dogs. The smallest kids sat on their parents' laps.

There were tears and hugs, but also smiles and squeezed arms. Mixed with disbelief was a sense of a community reacquainting itself all at once.

One man said it was less mournful, more familial. Some kids chatted easily with their friends. The adults embraced each other in support.

“We're halfway between grief and hope,” said Curt Brantl, whose daughter was in the library of the elementary school when the shootings occurred. She was not harmed.

The president first met privately with families of the victims and with the emergency personnel who responded to the shootings. The gathering happened at Newtown High School, the site of Sunday night's interfaith vigil, about a mile and a half from where the shootings took place.

Police and firefighters got hugs and standing ovations when they entered. So did Obama.

“We needed this,” said the Rev. Matt Crebbin, senior minister of the Newtown Congregational Church. “We needed to be together to show that we are together and united.”

Obama told Connecticut Gov. Dannel Malloy that Friday was the most difficult day of his presidency. The president has two daughters, Malia and Sasha, who are 14 and 11, respectively.

“Can we say that we're truly doing enough to give all the children of this country the chance they deserve to live out their lives in happiness and with purpose? I've been reflecting on this the last few days,” the president said, somber and steady in his voice. “And if we're honest with ourselves, the answer is no. We're not doing enough and we will have to change.”

He promised in the coming weeks to talk with law enforcement, mental health professionals, parents and educators on an effort to prevent mass shootings.

The shootings have restarted a debate in Washington about what politicians can to do help — gun control or otherwise. Obama has called for “meaningful action” to prevent killings.

Police say the gunman, Adam Lanza, was carrying an arsenal of ammunition big enough to kill just about every student in the school if given enough time. He shot himself in the head just as he heard police drawing near, authorities said.

A Connecticut official said the gunman's mother was found dead in her pajamas in bed, shot four times in the head with a.22-caliber rifle. The killer then went to the school with guns he took from his mother and began blasting his way through the building.

“There is no blame to be laid on us but there is a great burden and a great challenge that we emerge whole,” First Select Woman Patricia Llodra said. “It is a defining moment for our town, but it does not define us.”

Obama said his words of comfort would not be enough, but he brought them anyway, on behalf of parents everywhere now holding their children tighter.

“I can only hope that it helps for you to know,” he said, “that you are not alone in your grief.”

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Kat Von D Accepts DJ Deadmau5′s Marriage Proposal — Via Twitter






Saturday was just another crazy day in the love life of Kat Von D – you know, marriage proposals via Tweet, etc.


After a two-month hot and heavy romance with Canadian DJ Deadmau5 (followed by a November breakup), the pair is not only back together, they’re engaged — and it all went down on Twitter.






PLAY IT NOW: Meet The Six Little McGhees


“I can’t wait for Christmas so…. Katherine Von Drachenberg, will you marry me?” Deadmau5 (Joel Zimmerman) Tweeted on Saturday, along with a photo of the engagement ring he plans to get the tattoo artist.


Click HERE to see the ring – complete with a diamond flanked by (what else?!) two skulls!


VIEW THE PHOTOS: Stars Who Got Engaged In 2012


Kat replied with a series of exclamation points, to which Deadmau5 romantically responded with, “Holy f***ing s**t. im engaged and stuff!”


The freshly-minted engaged couple then thanked their followers for their support.


“Mi corazon!!! Thank you all for the lovely congratulations!” Kat wrote. “Please excuse me while I go squeeze the hell out of my fiance!”


VIEW THE PHOTOS: Guess The Celebrity Ink!


“Thanks for the well wishes and support from the horde and everyone else!” Deadmau5 Tweeted. “brb while i spend the rest of my evening with my future wife icon smile Kat Von D Accepts DJ Deadmau5s Marriage Proposal    Via Twitter


VOTE: Will Kat & Deadmau5 make it down the aisle?


VIEW THE PHOTOS: Hollywood’s Smokin’ Hot Couples


Prior to her whirlwind romance with Deadmau5, Kat was recently engaged to Sandra Bullock’s ex-husband, Jesse James, but the now-ex-couple broke it off in June, 2011.


As previously reported on AccessHollywood.com, Kat and her new fiance, dubbed “Kat and Mau5″ (mouse), were first spotted together in September, and the DJ called Kat “The love of my life” just one month later.


One month after his declaration of love, the pair broke up.


– Erin O’Sullivan


Copyright 2012 by NBC Universal, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Social Media News Headlines – Yahoo! News





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Auction of Greta Garbo’s dresses, caps fetches $1.6 million






LOS ANGELES (Reuters) – A two-day sale of clothing, jewelry and other memorabilia belonging to reclusive movie star Greta Garbo fetched $ 1.6 million, more than three times the original estimate, according to Julien’s Auctions.


Garbo’s Louis Vuitton streamer trunk, which sold for $ 37,500, was among the top sellers in the auction of 800 items which began on Friday, along with three leather driving caps she wore in a 1924 car advertisement that fetched $ 15,000.






A U.S. passport issued to her in 1964, which carried an estimate of $ 3,000-$ 5,000, also sold for $ 15,000, and a 1930s black velvet evening dress that had an estimated value of $ 1,200 went to the highest bidder for $ 13,750.


“Greta Garbo commanded Marilyn Monroe prices,” Martin Nolan, the executive director of the Beverly Hills auction house, said in a statement. “Her beauty, extraordinary screen presence and fashion trending style were proven to be timeless.”


Garbo, one of Hollywood’s greatest stars and beauties, died in New York in 1990 at the age of 84. She retired from film and public life decades earlier in 1941.


All of the items in the sale, including a platform bed she designed with antique Swedish carvings, photos, luggage and documents, had been kept in storage before her family decided to sell them in the auction that was announced in August.


Garbo started her Hollywood career in silent movies such as 1927′s “Flesh and the Devil” and was among the few actors to successfully transition to talkies, becoming iconic not only for her beauty, but for her brains and the streak of independence she displayed on film and in her personal life.


The Swedish actress earned four Academy Award nominations, her first for 1929′s “Anna Christie,” and was finally given an honorary award for unforgettable performances by the Academy of Motion Picture Arts and Sciences in 1954.


(Reporting by Patricia Reaney and Jill Serjeant; Editing by Mohammad Zargham)


Movies News Headlines – Yahoo! News





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Experts Say Thimerosal Ban Would Imperil Global Health Efforts


A group of prominent doctors and public health experts warns in articles to be published Monday in the journal Pediatrics that banning thimerosal, a mercury compound used as a preservative in vaccines, would devastate public health efforts in developing countries.


Representatives from governments around the world will meet in Geneva next month in a session convened by the United Nations Environmental Program to prepare a global treaty to reduce health hazards by banning certain products and processes that release mercury into the environment.


But a proposal that the ban include thimerosal, which has been used since the 1930s to prevent bacterial and fungal contamination in multidose vials of vaccines, has drawn strong criticism from pediatricians.


They say that the ethyl-mercury compound is critical for vaccine use in the developing world, where multidose vials are a mainstay.


Banning it would require switching to single-dose vials for vaccines, which would cost far more and require new networks of cold storage facilities and additional capacity for waste disposal, the authors of the articles said.


“The result would be millions of people, predominantly in low- and middle-income countries, with significantly restricted access to lifesaving vaccines for many years,” they wrote.


In the United States, thimerosal has not been used in children’s vaccines since the early 2000s after the Food and Drug Administration and public health groups came under pressure from advocacy groups that believed there was an association between the compound and autism in children.


At the time, few, if any, studies had evaluated the compound’s safety, so the American Academy of Pediatrics called for its elimination in children’s vaccines, a recommendation that the authors argued was made under the principle of “do no harm.”


Since then, however, there has been a lot of research, and the evidence is overwhelming that thimerosal is not harmful, the authors said. Louis Z. Cooper, a former president of the academy and one of the authors, said that if the members had known then what they know now, they never would have recommended against using it. “Science clearly documented that we can’t find hazards from thimerosal in vaccines,” he said. “The preservative plays a critical role in distribution of vaccine to the global community. It was a no-brainer what our position needed to be.”


Advocacy groups have lobbied to include the substance in the ban, and some global health experts worry that because the government representatives due to vote next month are for the most part ministers of environment, not health, they may not appreciate the consequences of banning thimerosal in vaccines. The Pediatrics articles are timed to raise a warning before the meeting.


“If you don’t know about this, and you’re a minister of environment who doesn’t usually deal with health, it’s confusing,” said Heidi Larson, senior lecturer at the London School of Hygiene and Tropical Medicine, who runs the Vaccine Confidence Project.


In an open letter to the United Nations Environmental Program and the World Health Organization this year, the Coalition for Mercury-Free Drugs, a nonprofit group that supports the ban, disputed the assertion that scientific studies had offered proof that thimerosal is safe, and urged member states to include it in the ban.


That it is being used in developing countries, but not developed countries, is an “injustice,” the letter said.


The World Health Organization has also weighed in. In April, a group of experts on immunization wrote in a report that they were “gravely concerned that current global discussions may threaten access to thimerosal-containing vaccines without scientific justification.”


Dr. Larson said she believed that the efforts of pediatricians and global health experts, including the W.H.O., would influence the negotiations in Geneva and that the compound would most likely be left out of the final ban.


“You can’t just pull the plug on something without having a plan for an alternative,” she said.


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Reyes joins growing craft beer market with Windy City deal









Independent breweries are still a niche category in the marketplace, but interest in them continues to grow.


Reyes Beverage Group, a division of global food and beer distributor Reyes Holdings of Rosemont, said Sunday it has reached an agreement to purchase Windy City Distribution, a well-regarded distributor of craft beers.


Brothers Jim and Jason Ebel founded Windy City in 1999. The firm operates as a distributor across eight northern Illinois counties for more than 40 craft breweries, such as Tyranena, Lagunitas and Jolly Pumpkin Artisan Ales. The Ebels also are the brewers behind Warrenville-based Two Brothers beer.





The deal, which is expected to close by the end of the year, is yet another sign of the coming-of-age of the craft beer scene, which is now much more part of the mainstream beer industry. In 2012, 442 craft breweries opened, according to the Beer Institute. The Brewers Association, a trade association, said sales of craft brews increased 14 percent in the first half of 2012 and volume jumped 12 percent.


While the beer industry overall has shown limited growth, the explosive interest in craft beer is enticing giants such as Anheuser-Busch, the maker of Budweiser, and MillerCoors, both of which have struggled to enter the craft market on their own. Since acquiring Chicago's Goose Island in 2011, Anheuser-Busch has aggressively expanded that well-known label. Earlier this year, it revealed plans to increase Goose Island's distribution to all 50 states, making it one of the few craft brands with a true national footprint.


Reyes' Chicago Beverage Systems and Windy City will not integrate their operations. Windy City's president, Bob Collins, and his management team will join Reyes. Chicago Beverage Systems distributes Miller, Coors and Heineken brands, among others.


"Windy City Distributing will be a new entity in our network focused solely on the craft beer market," said Ray Guerin, chief operating officer of Reyes Beverage Group. "I look forward to working with Windy City to learn more about servicing the craft beer industry while providing Reyes Beverage Group's expertise to help Windy City expand."


Terms of the transaction were not disclosed. Both companies are privately held.


mmharris@tribune.com


Twitter @chiconfidential





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Acquaintances describe Lanza as remote

The family of Nancy Lanza, the mother of elementary school shooter Adam Lanza, issued a statement of grief and condolence about Friday's massacre through local law enforcement in Kingston, N.H. (Dec. 15









NEWTOWN, Conn.—





The gunman behind the Connecticut elementary school massacre stormed into the building and shot 20 children at least twice with a high-powered rifle, executing some at close range and killing adults who tried to stop the carnage, authorities said Saturday.


He forced his way into the school by breaking a window, officials said. Asked whether the children suffered, Chief Medical Examiner Dr. H. Wayne Carver paused. "If so," he said, "not for very long."








The terrible details about the last moments of young innocents emerged as authorities released their names and ages — the youngest 6 and 7, the oldest 56. They included Ana Marquez-Greene, a little girl who had just moved to Newtown from Canada; Victoria Soto, a 27-year-old teacher who apparently died while trying to hide her pupils; and principal Dawn Hochsprung, who authorities said lunged at the gunman in an attempt to overtake him and paid with her life.


The tragedy has plunged Newtown into mourning and added the picturesque New England community of handsome Colonial homes, red-brick sidewalks and 27,000 people to the grim map of towns where mass shootings in recent years have periodically reignited the national debate over gun control but led to little change.


Faced with the unimaginable, townspeople sadly took down some of their Christmas decorations and struggled Saturday with how to go on. Signs around town read, "Hug a teacher today," ''Please pray for Newtown" and "Love will get us through."


"People in my neighborhood are feeling guilty about it being Christmas. They are taking down decorations," said Jeannie Pasacreta, a psychologist who was advising parents struggling with how to talk to their children.


School board chairwoman Debbie Leidlein spent Friday night meeting with parents who lost children and shivered as she recalled those conversations. "They were asking why. They can't wrap their minds around it. Why? What's going on?" she said. "And we just don't have any answers for them."


The tragedy brought forth soul-searching and grief around the globe. President Barack Obama planned to visit Newtown on Sunday. Families as far away as Puerto Rico planned funerals for victims who still had their baby teeth, world leaders extended condolences, and vigils were held around the U.S.


"Next week is going to be horrible," said the town's legislative council chairman, Jeff Capeci, thinking about the string of funerals the town will face. "Horrible, and the week leading into Christmas."


Police shed no light on what triggered Adam Lanza, 20, to carry out the second-deadliest school shooting in U.S. history, though state police Lt. Paul Vance said investigators had found "very good evidence ... that our investigators will be able to use in painting the complete picture, the how and, more importantly, the why." He would not elaborate.


However, another law enforcement official, speaking on condition of anonymity, said investigators have found no note or manifesto from Lanza of the sort they have come to expect after murderous rampages such as the Virginia Tech bloodbath in 2007 that left 33 people dead.


Lanza shot to death his mother, Nancy Lanza, at the home they shared, then drove to the school in her car with at least three of her guns, forced his way in and opened fire, authorities said. Within minutes, he killed 20 children, six adults and himself.


Education officials said they had found no link between Lanza's mother and the school, contrary to news reports that said she was a teacher there. Investigators said they believe Adam Lanza attended Sandy Hook Elementary many years ago, but they had no explanation for why he went there Friday.


Authorities said Adam Lanza had no criminal history, and it was not clear whether he had a job. Lanza was believed to have suffered from a personality disorder, said a law enforcement official who spoke on condition of anonymity.


Another law enforcement official, also speaking on condition of anonymity, said Lanza had been diagnosed with Asperger's, a mild form of autism often characterized by social awkwardness. People with the disorder are often highly intelligent. While they can become frustrated more easily, there is no evidence of a link between Asperger's and violent behavior, experts say.


The law enforcement officials insisted on anonymity because they were not authorized to discuss the unfolding investigation.


Richard Novia, the school district's head of security until 2008, who also served as adviser for the school technology club, of which Lanza was a member, said he clearly "had some disabilities."


"If that boy would've burned himself, he would not have known it or felt it physically," Novia said in a phone interview. "It was my job to pay close attention to that."


Amid the confusion and sorrow, stories of heroism emerged, including an account of Hochsprung, 47, and the school psychologist, Mary Sherlach, 56, rushing toward Lanza in an attempt to stop him. Both died.


There was also 27-year-old teacher Victoria Soto, whose name has been invoked as a portrait of selflessness and humanity among unfathomable evil. Investigators told relatives she was killed while shielding her first-graders from danger. She reportedly hid some students in a bathroom or closet, ensuring they were safe, a cousin, Jim Wiltsie, told ABC News.





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Tumblr Users Flock to Mashable Comment Thread






Tumblr Is Down


When Tumblr went down Wednesday evening, users flocked to Mashable to express their rage and disbelief.


Click here to view this gallery.






[More from Mashable: Mysterious Package Addressed to Indiana Jones Arrives at UChicago]


Where were you the day that Tumblr went down? Whether you were at home, at work or on the move, it’s possible that you somehow ended up on Mashable. That was the case for thousands of Tumblr users, who, desperate for their GIF fix after a Tumblr outage on Wednesday, found themselves commenting on a Mashable story about the glitch.


Frustrated Tumblr frequenters left without a blogging platform transformed the comment thread on Mashable’s story into a makeshift Tumblr dashboard. Users gathered to commiserate, voice their anger and post GIFs to express their feelings. The micro-community that sprung up in the post made these the top comments on Mashable this week.


[More from Mashable: The Top Comments on Mashable This Week]


We recently renovated our commenting system to allow readers to embed video and images, a feature Wednesday’s commenters took full advantage of. By the time Tumblr was again functional, the story had accrued over 4,000 comments. Users traded domain names, discussed their blogs and, above all, bemoaned a lack of access to the site. YouTube user moviepimpdj posted a video of the rapidly moving comment thread.


This week we also saw major changes to Facebook’s privacy settings, with our readers feeling mixed emotions about the shift. The community mused on what 2013 might hold with respect to responsive design.


What were your favorite comments from the Mashable community this week? Get involved with the discussion by signing up for Mashable Follow. You could see your voice in our next weekly roundup!


Image courtesy of Flickr, kurichan+


This story originally published on Mashable here.


Tech News Headlines – Yahoo! News


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Greta Garbo’s dresses, caps fetch high prices at auction






LOS ANGELES (Reuters) – An auction of film legend Greta Garbo‘s belongings got off to a roaring start on Friday, with her clothing, jewelry and other memorabilia fetching more than ten times pre-sale estimates in many cases.


Bidding was brisk and high as more than 800 items belonging to the reclusive Swedish actress, including the bed she slept in, went up for sale over two days at Julien’s Auctions in Beverly Hills.






A 1930s black velvet evening dress with an estimated value of about $ 1,200 sold on Friday for $ 13,750. The winning bid for three leather driving caps worn by Garbo in a 1924 car advertisement was $ 15,000, compared with an estimate of $ 200.


Her U.S. passport issued in 1964, which carried an estimate of $ 3,000-$ 5,000, fetched $ 15,000.


All the items come from the estate of Greta Garbo, who died in 1990 in New York at the age of 84 after retiring from movies and public life in 1941.


Her great-nephew Derek Reisfield told Reuters when the auction was announced in August that the family had kept her belongings in storage before deciding to sell them.


The collection includes vintage and designer dresses, shoes, furniture and photos from Garbo’s Hollywood heyday, as well as the platform bed she designed using antique Swedish carvings to reflect her Scandinavian heritage. The bed, due to be sold later in the auction, carries an estimate of $ 800-$ 1,200.


Among other early items sold on Friday was a single page Swedish summary bank statement from 1956 that fetched $ 1,125, a Swedish military jacket ($ 4,062), and a 1960s silk brocade evening coat ($ 12,800).


The buyers for the various items were not immediately known.


Garbo started her Hollywood career in silent movies such as 1927′s “Flesh and the Devil” and was among the few actors to successfully transition to talkies, becoming iconic not only for her beauty, but for her brains and the streak of independence she displayed on film and in her personal life.


She earned four Academy Award nominations, her first for 1929′s “Anna Christie,” and was finally given an honorary award for unforgettable performances by the Academy of Motion Picture Arts and Sciences in 1954.


(Reporting by Jill Serjeant; Editing by Leslie Gevirtz)


Movies News Headlines – Yahoo! News


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Greener planet is goal for 3 startups









If the glut of companies billing themselves as "solutions" providers is any indication, the world has no shortage of problems.


Green tech companies take on some of the most complicated, difficult problems to solve. They tend to be problems created by our mere existence, chief among them our massive demand for energy. The more we rely on energy to power our electronics, our vehicles and our lives, the more pollution we churn into our land, water and air.


The Tribune checked in with three local green tech startups at various stages of development. They haven't changed the world yet, but they're working on it.





COMPANY: LanzaTech


PROBLEM TO BE SOLVED: Global warming, a huge challenge as energy demand is expected to double within 40 years.


FUNDS RAISED: $100 million


It may sound like sci-fi, but LanzaTech produces gas-eating "bugs" that don't require oxygen to survive.


In April, the company's microscopic bacteria began ingesting carbon monoxide from a steel mill in China. Carbon monoxide goes in one end of the bacteria and ethanol comes out the other.


With a few genetic tweaks, the bug can produce a wide range of fuels and chemicals from gases that companies spend money to get rid of. The idea, says Jennifer Holmgren, the company's chief executive, is to trap nasty gases that float from steel mills, power plants and chemical factories, turning them into products that are useful and profitable.


The company recently inked a deal with Petronas, the national oil company of Malaysia, to develop a modified version of the bug that takes in carbon dioxide and produces acetic acid, a chemical companies need to produce polymers used in plastics.


"Rather than trying to sequester carbon deep into the earth, we will 'bury' it in a chemical," Holmgren said. "In this way, companies can not only comply with emissions reduction requirements, but also generate revenue along the way."


When Holmgren talks about the technology's potential, she pulls up a map of the world, showing partnerships and agreements the company has with companies from Boeing Co. in Chicago and Kansas-based Invista, the world's largest nylon producer, to Indian Oil Co. in New Delhi and Mitsui & Co. Ltd. in Japan.


Out of the company's various projects, the carbon monoxide-eating bacteria are the furthest along in the path toward commercialization. This month, LanzaTech finished a demonstration project for China's largest steel manufacturer, Baosteel, at a plant near Shanghai.


LanzaTech successfully produced the equivalent of more than 100,000 gallons of ethanol per year from just a fraction of the carbon monoxide the company creates in the steel-making process.


"You're literally driving for miles watching this steel mill," Holmgren said, explaining its vast size — and its potential to produce hundreds of millions of gallons of ethanol per year.


The technology creates a financial incentive to trap the gas rather than flare it, a common practice that produces carbon dioxide, which contributes to global warming. Through a series of pipes, the gas enters a vessel filled with the organism, which is floating in water. Fuel comes out the back end and is pumped through a distiller to create pure ethanol.


Because of the success of that demonstration, the steel company has ordered the first of what will eventually be three or four units, each about $80 million, that are each expected to produce 30 million to 50 million gallons of ethanol per year. Each unit pays itself back in under five years, Holmgren said.


"We don't want it to be green for green's sake. If it is, no one is going to use it," she said.


With 140 employees worldwide, LanzaTech doesn't have any revenues to report yet. Holmgren said LanzaTech expects to grow to profitability between 2013 and 2015.


COMPANY: Hybrid Electric Vehicle Technologies LLC





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